Recently there has been a lot of chatter in the blogosphere about the new Zune 3.0 firmware (but just small frys like Crunchgear and Engadget). Some guy over at Wired even went so far as to say that “Zune’s Recommendations Make Genius Look Average” right in the title. However, Lord Mac has a few words for these Rebel scum. The Apple recommendation engine is called Genius for a reason – because it’s as smart as...

Many of you have been eagerly anticipating the Empire event today in San Fransisco titled “Let’s Rock.” Many rumors have been posted on sites like Engadget and Gizmodo that may or may not be true. TechCrunch seems to think their TechCrunch50 is a bigger deal, but I will deal with them later. Fortunately, for all those loyal to the Empire, you will be able to hear Emperor Steve unveil the newest products in the Empire...

There have been many Intergalactic rumors floating around about the possibility of an event on September 9th where Emperor Steve would be speaking. This post is to officially *confirm the validity of this rumor. Emperor Steve has graciously agreed to address the Empire and will be tailoring his comments to the official theme of “Let’s Rock.” *In the future, please reference this blog for official announcements concerning...

The opportunities for me to comment on style and fashion are few and far between. First, there just isn’t a lot of time in between destroying competitor’s companies and manufacturing zillions of iPhones. Second, some have dared to accuse me of having a bad fashion sense because I wear a black cape, black helmet, black facemask, black ventilator, black boots & black leather all the time. They just don’t recognize my...

I would like to thank John Biggs for taking the time to correctly assign the blame for iPhone 3G issues: THE USERS! Despite the lack of faith exhibited by many (even you Michael Arrington) regarding the Death Star iPhone 3G, this clearly shows that the Apple Empire is truly invincible.

While perusing the intergalactic web I noticed a change to the layout of a prominent blog, TechCrunch.com. What happened? Did Michael Arrington decide that he didn’t have enough garbage on the front page? I had already come to terms with the fact that the whole right third of the blog was advertising before. Now there’s all this other junk like archive, TechBoard, etc. that pinches the actual content down to less than half of...

Certain Rebel operatives working undercover in the Empire’s product development department seem to think that by anonymously leaking information about new products will somehow weaken Emperor Steve’s control of the galaxy. A recent example was brought to my attention today. Kevin Rose of Digg.com posted on his uber-lame blog today that he had information regarding the new line of iPods that supposedly will be announced in the...