As reported at the Wall Street Journal today, Emperor Steve fessed up to masterminding the iPhone kill switch. For those of you who don’t know, the idea is that every iPhone has a handy little piece of code that allows Apple to kill an app. No questions, no justification needed from the Emperor.

Why have a Kill Switch?

Official reason: The kill switch is there to give Apple the ability to shutdown any “malicious” app.

Real reason: Power. If you knew how hard it is to get an app INTO the store, you would know that there won’t be any “malicious” apps getting that far. With the kill switch Emperor Steve holds complete control over any developer. If a developer complains about the 30% cut Apple gets, Emperor Steve shuts it down. Say Apple gets sued Scrabulous style over an app, Emperor Steve shuts it down. Emperor Steve wakes up feeling grumpy, an app get shut down. You get the picture. The kill switch represents complete power.

Over the last few weeks there has been a lot of publicity concerning the health of Emperor Steve. Sure he looked a little thin introducing the 3G iPhone. It’s hard shouldering the weight of millions of fanboys who want their new toy. Yes, Emperor Jobs has had some health issues in the past, but using the Force he was able to easily overcome cancer.

So back off the Emperor and stop killing the stock price with all of the speculation. The man has a mitachlorian count higher than the Dow Jones Industrial Average so he’ll be fine. My recommendation for Apple stock is buy, and buy a lot.

I sensed a disturbance in the Force this morning. As I began to scan the internet to discover what went awry I soon found the source: a post by Joe Wilcox on Apple Watch. In his post Joe proceeded to make the assertion that Macs are more expensive than PCs, which is totally correct. The Apple brand is synonymous with coolness, so of course you have to pay more for it. Since when did coolness come cheap? However, the disturbing part of Joe’s post was when he said that Macs were more expensive than a comparably equipped PC.

Mac vs. PC

To support his heresy, Joe carefully details the pricing and specs for an iMac and an Inspiron 518. On the surface his point seems valid and airtight. However, if you look closely you’ll notice that and Inspiron also comes preloaded with lameness. Having a Dell will make you the laughing stock of the dorms this year. IF you want to fit in, I suggest you dig deep and buy a Mac.

Still not convinced? Still thinking that you could buy a whole semester’s worth of books with the money you’ll save by going PC? My final appeal to your reason is this: Vista! Everyone has heard how is slows down your computer and just isn’t as cool as Leopard. Don’t you pay attention to all the gossip? Sure those Rebel scum at Microsoft managed to trick a bunch of idiots into liking Vista by calling it Mojave. But take it from Cupertino, Vista sucks!

So in the end the real question is not whether a Mac is more expensive than a PC. The real question is can you put a price tag on being cool?