I sensed a disturbance in the Force this morning. As I began to scan the internet to discover what went awry I soon found the source: a post by Joe Wilcox on Apple Watch. In his post Joe proceeded to make the assertion that Macs are more expensive than PCs, which is totally correct. The Apple brand is synonymous with coolness, so of course you have to pay more for it. Since when did coolness come cheap? However, the disturbing part of...